Ana Sayfa

About Sector - General Structure and the Size in Figures

Looking at figures for the last 5 years of the water sector, we see 5% annual growth in carboy market, 34% growth in retail PET water market, 20% growth in non-household consumption of PET water in 2007. In 2007, 8.11 billion liters of bottled water sold in the market. Carboy water accounted 74% of, and other types accounted 26% of total sales in volume. Total turnover of the sector reached about 2.5 billion TL.

In 2008, volume of water market in Turkey reached 8.7 billion liters. This volume growth consists of 6.3 billion liters of carboy sales with an increase of 4% and 2.4 billion liters of PET sales with an increase of 15%. Total turnover of the sector reached about 3 billion TL.

According to TurkStat data, total exported packaged water was 103,918 tons and the total turnover was $ 19,000,000 in 2008.

In 2009, volume of water market in Turkey reached 9 billion liters. This volume growth consists of 6.25 billion liters of carboy sales and 2.75 billion liters of PET sales with an increase of 13%. Carboy water accounted 69% of, and other types accounted 31% of total sales in volume. Total turnover of the sector reached about 3.1 billion TL.

According to TurkStat data, total exported packaged water was 123,364 tons and the total turnover was $ 19,663,246 in 2009.

In 2010, the water sector has continued to grow at the same level of acceleration. In 2010, volume of water market in Turkey reached 9.3 billion liters. This volume growth consists of 6.25 billion liters of carboy sales and 3.05 billion liters of PET sales with an increase of 11%. Carboy water accounted 67% of, and other types accounted 33% of total sales in volume. Total turnover of the sector reached about 3.3 billion TL.

In 2011 Turkish water market volume is expected to reach about 9.8 billion liters and the total turnover is expected to reach about 3.45 billion TL. Given the packaged water industry’s industrial capacity utilization rate of 40%, in case of increase in consumption of packaged water in Turkey, the sector is able to easily meet this need with its existing capacity.

In 2009, average annual per capita water consumption consists of 38 liters PET, and 88 liters carboy with the total of 126 liters. Compared to average annual per capita water consumption levels of 189 liters in Italy, 165 liters in Germany, 189 liters in Spain, packaged water consumption level in Turkey is getting closer to EU levels. In 2010, the average annual per capita consumption consists of 42 liters PET, and 86 liters carboy with the total of 128 liters. In 2011, average annual per capita consumption of 46 liters PET, and 89 liters carboy with the total of 135 liters is expected.

ABOUT SECTOR - General Structure and the Size in Figures